Anne-Sophie Hottelart is a brand architect and communications strategist operating at the intersection of fashion, beauty, watchmaking, design, jewelry, charity and culture.
With over a decade of experience within globally renowned luxury environments, she has expressed a sharp, international perspective and a deep understanding of how iconic brands are built, developed and sustained.
Her expertise spans from brand positioning, global communication strategy, narrative construction and creative direction, with a 360° approach that seamlessly connects communication, storytelling and visual identity. From defining long-term brand vision to orchestrating high-impact executions, Anne-Sophie wishes to create coherent, emotional and culturally resonant brand universes.
Her work is driven by a strong editorial eye, an instinctive grasp of brand DNA and the ability to federate creative teams, media, ambassadors, artists and opinion leaders around a shared vision.
She partners with companies and talents seeking to structure their image, assert their identity and expand their influence, offering a tailored, strategic and detail-driven approach rooted in excellence, cultural relevance and ambition.
Watchmaking · Film
AKHOR
Encompassing art direction, film production, and creative execution.

Jewelry
Cartier
Shaping a refined talent strategy through community curation, talent endorsements, and elevated influencer marketing initiatives.

Watchmaking
AKHOR
Introducing a new voice in watchmaking on the global stage through a carefully orchestrated launch strategy.

Fashion
HUGO BOSS
Elevating the brand's watchmaking narrative through a sophisticated interplay of precision, design, and contemporary luxury, reinforcing its presence with clarity and distinction.

Watchmaking
Speake-Marin
Celebrating two decades of watchmaking excellence through a narrative honoring heritage, craftsmanship, and creative independence.

Engagement
Carac Rose
Amplifying awareness through thoughtful narratives supporting the fight against breast cancer.

Engagement
Fondation des Apprentis d'Auteuil
Giving resonance to a committed cause through impactful and sensitive storytelling.

Design
FB Interior Architect
Shaping a distinctive visual language while fostering meaningful and enduring connections with the media.
Beauty
BL Institute
Revealing and refining the brand's identity through a curated storytelling approach, seamlessly integrating press relations and elevated content creation.

Hospitality
Geneva 5★ Palace
Orchestrating immersive brand experiences through concept development, creative direction, and targeted consumer activations.
Watchmaking
MGI Luxury Group
Curating a Culture & Creation Summit, fostering dialogue at the intersection of craftsmanship, innovation, and artistic vision.

Jewelry
Cartier
Orchestrating exclusive jewelry showcases within the refined and dynamic setting of international events.