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Brand Architect

From vision to emotion, du rêve à l'exception.

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Anne-Sophie Hottelart is a brand architect and communications strategist operating at the intersection of fashion, beauty, watchmaking, design, jewelry, charity and culture.

With over a decade of experience within globally renowned luxury environments, she has expressed a sharp, international perspective and a deep understanding of how iconic brands are built, developed and sustained.

Her expertise spans from brand positioning, global communication strategy, narrative construction and creative direction, with a 360° approach that seamlessly connects communication, storytelling and visual identity. From defining long-term brand vision to orchestrating high-impact executions, Anne-Sophie wishes to create coherent, emotional and culturally resonant brand universes.

Her work is driven by a strong editorial eye, an instinctive grasp of brand DNA and the ability to federate creative teams, media, ambassadors, artists and opinion leaders around a shared vision.

She partners with companies and talents seeking to structure their image, assert their identity and expand their influence, offering a tailored, strategic and detail-driven approach rooted in excellence, cultural relevance and ambition.

Services

Strategy

  • Brand Vision
  • Brand Positioning
  • Brand Architecture
  • Brand & Product Launch
  • Campaign Strategy
  • Channel & Media Strategy

Creative

  • Creative Strategy
  • Visual Identity
  • Creative Direction
  • Art Direction
  • Tone of Voice
  • Content Production

Talent

  • Talent Strategy
  • Community Curation
  • Talent Endorsements
  • Influencer Marketing

Experiences

  • Experience Strategy
  • Concept Development
  • Event Production
  • Creative Design
  • Production & Logistics
  • Sponsorship

Communications

  • Communications Strategy
  • Brand Messaging & Storytelling
  • Reputation Management
  • Media Partnerships
  • Event Support
  • Guestlist & Front of House

Industries

Geneva 5★ Palace

Selected work

Watchmaking · Film

AKHOR

Encompassing art direction, film production, and creative execution.

Cartier

Jewelry

Cartier

Shaping a refined talent strategy through community curation, talent endorsements, and elevated influencer marketing initiatives.

Love × Elvira & Charles Legrand

Akhor Genève

Watchmaking

AKHOR

Introducing a new voice in watchmaking on the global stage through a carefully orchestrated launch strategy.

HUGO BOSS

Fashion

HUGO BOSS

Elevating the brand's watchmaking narrative through a sophisticated interplay of precision, design, and contemporary luxury, reinforcing its presence with clarity and distinction.

Speake-Marin

Watchmaking

Speake-Marin

Celebrating two decades of watchmaking excellence through a narrative honoring heritage, craftsmanship, and creative independence.